Instinct Be Natural Real Lamb & Oatmeal Recipe Dog Dry Food (2 Sizes)


Here, natural nutrition starts. Instinct® Be NaturalTM Real Lamb & Oatmeal Recipe begins with grass-fed lamb and never requires meals or artificial preservatives and colors for filler, maize, wheat, soy or by-products. Every piece is tumbled with crushed freeze-dried raw lamb, driven by our belief in raw power - raising the bar in nutrition and taste.

By raising the amount of protein from animal sources to 70 percent or more, we strengthened our Be Natural® recipes. The amount of vegetable protein and the peas and sweet potatoes removed were also decreased by this change. We enhanced palatability as a result of these improvements and preserved our elevated levels of digestibility. With these new recipes, no change is needed for your pet. A link to a comparison of a side-by-side recipe can be found above.


  • Our first ingredient is cage-free poultry. Our #1 and 2 ingredients make true animal proteins, followed by hearty whole grains.
  • No fillers - made without by-product meal of maize, wheat, soy, chicken or poultry, brewer's rice, artificial colors or preservatives
  • Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
  • We believe in raw power because raw meat is actual, fresh, protein-packed, minimally processed and made from whole-food ingredients.
  • Produced with the finest ingredients from around the globe in the USA. With additional vitamins and minerals, natural nutrition

Nutritional Info


Lamb, Menhaden Fish Meal, Oatmeal, Barley, Millet, Turkey Meal, Canola Oil (preserved with Mixed Tocopherols and Citric Acid), Dehydrated Alfalfa Meal, Ground Flaxseed, Montmorillonite Clay, Natural Flavor, Salt, Carrots, Potassium Chloride, Apples, Blueberries, Cranberries, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2- Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), DL-Methionine, Freeze Dried Lamb, Yeast Culture, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus niger Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Pumpkinseeds, Freeze Dried Lamb Liver, Freeze Dried Lamb Spleen, Freeze Dried Lamb Heart, Freeze Dried Lamb Kidney, Rosemary Extract.

Guaranteed Analysis

Crude Protein (min) 25 %
Crude Fat (min) 14 %
Crude Fiber (max) 5 %
Moisture (max) 10 %
Vitamin E (min) 100 IU/kg
*Omega 6 Fatty Acids (min) 1.80 %
*Omega 3 Fatty Acids (min) 1.40 %

Caloric Content (calculated) - Metabolizable Energy

Caloric Content: 3,675 kcal/kg, 418 kcal/cup

Feeding Instructions

Daily Feeding Guidelines

Ideal feeding amounts will vary by age, weight and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your dog’s diet.

Complete & Balanced

Instinct® Be Natural™ Real Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).

Dog Weight 5 – 15 lb 16 – 25 lb 26 – 50 lb 51 – 75 lb 76 – 100 lb
Adult Maintenance ½ - 1¼ 1¼ - 1 ¾ 1 ¾ - 3 3 - 4 4 - 4 ¾
Weight Loss ¼ - ¾ ¾ - 1 1 - 1 ¾ 1 ¾ – 2 ½ 2 ½ - 3

*Standard 8 oz dry measuring cup
Puppies: Feed up to twice the adult maintenance amount shown above.
Pregnant/nursing females: Feed up to three times the adult maintenance amount shown above.